Our Story
Made with Love, Rooted in Transformation
Pariva Yogurt Bites began as a labor of love — a homemade snack shared with friends that became a mission to bring healthier, more delicious food to the world.
The Beginning
From Kitchen to Specialty Cheese Aisle
I've always loved having friends over and I love good food. So when I have friends over for a cocktail party, I make everything from scratch. I don't like to have the usual fare. I like to keep things interesting, or unusual.
I've been making yogurt balls for my friends for many years and everyone is surprised when they bite into it. Friends ask to take the leftovers home. That's when I knew there was something special here.
In 2015, I became extremely ill and much of it manifested in my skin. I quickly became aware of the importance of probiotics, gut health and, most importantly, clean products. I became passionate about helping people transform and improve their lives.
We were fortunate to launch at Whole Foods Market from the very beginning in the New England region, and have been there ever since. We have since expanded throughout the Northeast, with a growing presence in New York and New Jersey.
The Name
What Does Pariva Mean?
'Pariva' is extracted from a Hindi word that means 'Transformation.'
We believe that our past mistakes in behaviors or wellness decisions should not prevent us from thriving as good, healthy, and productive people in the future.
In support of that mission, we set out to demonstrate that healthier foods can, and should, also taste great. Coincidentally, 'Pariva r' means 'family' in Hindi — our products are made for our food family, inspired by the love of hosting gatherings of friends, with the best possible ingredients and a lot of care.
They are snackable and shareable as premium quality, better-for-you, refrigerated hors d'oeuvres and appetizers.
Our Mission
Food That Transforms
Clean Ingredients
No chemicals, no preservatives. Every bite is made with wholesome, real ingredients you can feel good about.
Probiotic Goodness
Yogurt is a natural probiotic. Pariva delivers gut-healthy benefits in a snack that's genuinely addictive.
Community First
We create employment opportunities for those who need a second chance.
Deliciously Different
Exotic flavors, creamy texture, and a snack experience unlike anything else in the specialty food aisle.
Ready to Try Pariva?
Find us in the Specialty Cheese aisle at Whole Foods Market locations across New England.